Search Engine Marketing is marketing that involves the promotion of websites by increasing their visibility in search engine results lists.

Search Engine Results Pages (SERP) is the list of results that are generated from a search query.

Bounce rate is the percentage of single page visits a website has, meaning potential customers don’t go any deeper than the first page.  A successful target range is considered anywhere below 40%, with averages extending up to 55%, averages vary upon industry.  Some visitors to your site only seek to find your contact information and continue their familiarization with your business over the phone.  Others seek to dig deeply into your story, offerings and the information you choose to publish on your site before reaching out.  The more engaging your site and its content, the more likely a potential customer is going to spend time learning about your business. 

When you initiate a key word or phrase search and your results populate, typically the first sites listed are ads and will be clearly marked as such.

An Organic/Natural SEO is just that, natural.  It means that the searched word(s) or phrase(s) naturally appears in the sites listed below the ads and closely match your search criteria.

Organic/Natural SEO allows e-Sherpa Group to effectively tell your company’s story with key words and phrases that help you get found.  If properly maintained organic SEO results remain available 24 hours a day, 7 days a week, 365 days a year.

A PPC Campaign works just as the name suggests, with businesses bidding on the price they are willing to pay per each click of a potential customer on a link to their site.  The amount of time your site spends amongst the paid ads on a search result depends upon the price you have committed to paying per click and the daily budget of your PPC Campaign.  With the average cost per click on Google ranging from $1 and $2, you can easily expend even the most extravagant of ad budgets on a result that disappears the second the daily budget is expended.

There are an estimated 4.2 billion active internet users in the world with roughly 245 million in the United States, or nearly 80% of the US population.  93% of all internet traffic begins with a search, with over 40,000 google searches done every second.   Over 50% of web traffic occurs from organic search results; wouldn’t you want your company to be at the top of the list?

There is a lot of research out there on placement and clicks.

Here are some basic statistics for you to consider when assessing your business’s SEO and placement:

A conservative average of research has estimated that 71% to even as high as 92% internet search traffic occurs on the first page of results.  Of those people around 85% of people click on organic first page listings and about 15% click on the ads (PPC) links.  Similar studies have placed organic listings as receiving around 90% of clicks and ads around 10%.

e-Sherpa Group will optimize your site to help your business effectively tell your company’s story to gain front page placement.  Your front page placement with major search engines will increase your site’s web traffic.  Your organic placement means that you closely match your potential client’s search criteria.  This allows your company to target your audience resulting in a lower bounce rate (those who immediately leave a site after clicking) as well as increasing potential customers/clients who spend more time on your site and are much more likely to be ready to take action and purchase your service or product.

As one of the first steps in improving your web presence, the technical team at e-Sherpa Group will conduct a thorough audit of key components of your website to help your company determine if it is successfully telling its story and find areas in which your site can be improved for better search engine optimization.  e-Sherpa Group will review your company’s website content and help determine shortfalls, if any.  Our Technical SEO Team will review their findings and make recommendations on strategy and campaign.  Quality content relevant to your company is key to helping improve your website and can help establish your website’s online presence and traffic.