PPC Management

Whether your PPC campaign is already up and running or you need to create one, the experts at e-Sherpa Group can assist you.  We have a 100% successful track record in “optimizing” your Google PPC campaign. Typically, our clients see 20-30% more clicks for their same budget; or, clients can save 20-30% in cost and get the same number of clicks to their site.

We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a successful endeavor. If you just look at the averages, 20% of Google visitors will click one of the “Ads” up at the top of the page IF all four exist and three ads exist at the bottom. In February of 2016, Google eliminated the ads on the right margin due to them rarely being clicked on. It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads.

This can be due to not knowing how to properly establish the campaign. A campaign that has been properly structured will provide a return on investment. That said our track record shows we consistently deliver organic visitors at a fraction of the cost of a “paid” visitor.  There is something to be said for being in the organic listings and ads!

If you want multiple listings on the home page, we encourage you to look at our SEM page. Based on your budget and needs we can help direct you to the best plan and/or campaign, to offer immediate results!

Our fees to establish and manage a Google PPC Campaign are $1.00 per keyword to establish an optimized campaign and 20% of the approved monthly allowance ongoing. Our expertise will cover your monthly fee so basically, you get our service for free!